"Struggling
for just the right words to make that annual appeal
letter sound fresh and sincere? Need to say more than
just "thank you" to a long time contributor?
Gail Hamilton's new book of phrases for fundraisers will
help squeeze your creativity so you can squeeze a few
more dollars from your donors.
The Fundraiser's
Phrase Book is, quite simply, an extensive
list of phrases tied to keywords that you want to
emphasize when communicating. Organized in a
clear and easily accessible manner, the book is
divided into a main section of key words, followed by
sections targeted at specific communications such as
lapsed donors, monthly giving, reply devices and envelope
teasers.
To thank a donor
for his or her previous contributions, just flip to one of
the sixty phrases listed under the "Thank you"
and "Contribution" key words in the
alphabetical list. There are nearly 1000 words indexed,
many of them with handy cross references and synonyms.
The Fundraisier's
Phrase Book is about engineering your
communications. The book is ... a list of building
blocks that you can actually use in your letters,
proposals or presentations....it goes a long way
to sparking your creativity, and offers an easy escape
hatch when you just can't find the right words yourself.
Canadian Fundraiser
