How
Does the Marketing Phrase Book Work?
Easy! Look up your key word
alphabetically. Find a ton of phrases featuring it Along with lots of cross-referencing and alternate word choices.
Simply apply the phrases to the product or service
you are promoting to create terrific sales material.
You're sure to spot the exactly the expression you're
looking for when:
-
You know what you
want to say but just can't put your finger on
the right words
-
You want to
expand, update and revitalize your words
-
You need that
special spark to jump start your imagination
As an example, suppose you want
to promote the sale of roses from your florist shop.
Look up "Best" and choose
a phrase, such as, "only the best will
do".
BEST
- The best for everyone
- When only the best will do
- Bringing the best to you
- Doing whatever it takes to bring
you the best
- Find the one that's best for you
- Inspired every day to be the
best
- The best has gotten even better
- The biggest, fastest and best
can be found right here
- And best of all
- Best in the industry
- Settle or nothing less than the
best
- For those who desire only the
best
- You'll know instantly that it's
the best
- And, best of all
- Be sure you have the best
- The best for your peace of mind
- You deserve the very best
- Next best thing to
- The best thing since
- The best need not be the most
expensive
- Our best ever selection of
- The best deals are here
- The best in town
- We saved the best for you
- Bringing you the very best
available
|
- Why let it get the best of you
- Don't give it less than your
best
- Absolutely the best on the web
- One of the very best things
about it is
- You always want the best for
yourself
and your family
- Serving you the best since
- Get our best deal ever
- Very simply, the best savings
we've ever
offered
- It really is the best of all
possible worlds
- The best you've ever seen
- The best stands out naturally
- Claim the best as your own
ETC . . . . . . . . . . . . . . .
Best: excellent,
unexcelled, unparalleled, unsurpassed, fine, superfine,
first-class, first-rate, crack, superior, choice, select, top,
tip-top, tops, paramount, capital, outstanding, foremost,
preeminent, venerable, highest, peerless, perfect,
superlative, consummate, pure, genuine, sterling, gilt-edged,
sound, wholesome, golden, advantageous, best-suited, right,
correct, fitting, apt, enviable, covetable, supreme
See also: CHOICE, EXCELLENCE,
PREMIUM, SUPERIOR, TOP |
Look up "GUARANTEE"
and choose a phrase such as, "great low
prices guaranteed".
|
GUARANTEE
- Best guarantee in the
business
- Remember, we guarantee it
- Guaranteed to warm your heart
- Best price guarantee you'll ever
find
- Our price guarantee lets
you relax
- Guaranteed to please
- A guarantee like no other
- Lifetime guarantee, lifetime
satisfaction
- Unparalleled guarantee with
written references
- There's now only one way to
guarantee
- Backed by our famous guarantee
- Guaranteed to blow you away
- Our no-nonsense guarantee
gives you peace of mind
- Great low prices
guaranteed
- Unconditional, money-back
guarantee
- Guaranteed in writing
- Plus a top-notch product
guarantee
- Guaranteed by law
- Guaranteed forever
- A guarantee like no other
- At guaranteed low prices
- No matter what happens, you have
our guarantee
- Guaranteed in writing
- A guarantee like no other
|
- Unconditionally guaranteed for
life
- Great low prices guaranteed
- Our word is our guarantee
- You are guaranteed to benefit
from
- Offering the best guarantee in
the business
- An unconditional guarantee with
absolutely no risk on your part
- Price match guarantee
- Everything is back by our famous
guarantee
- Back by our iron clad, risk free
guarantee
- Who could resist a guarantee like this
- Guaranteed to make your mind explode
- Guaranteed built-in wow factor
- You are guaranteed to find what you need
ETC . . . . . . . . . . . . . .
Guarantee: warranty, protection, indemnity,
certainty, pledge, promise, assurance, word, agreement,
contract, recommendation, covenant, endorsement, collateral,
ensure, secure, vouch, certify, sponsor, underwrite,
countersign, sponsor, swear to, affirm
See also: AGREEMENT, ASSURANCE, CERTAINTY, CONTRACT,
PROTECTION, WARRANTY |
Look up "SELECT"
and choose as phrase such as "help you
select exactly the product you need".
|
SELECT
- That's why we won't select
just any
- Only a select group of
agents will carry and sell
- Select quality for special
customers
- Every item has been
hand-selected
- Will help you
select exactly the product you need
- Become on of a very select few
- So honored that you have
selected us
|
- Select the one that's
right for you
- Lovingly selected from our best
- You have been specially selected
to receive
- Makes it easy to select
- Selected from thousands across
the country
- The reason we're so selective is
- Selected by a person of taste
and refinement
- ETC................
See also: CHOOSE
|
Look up "CARE"
and choose a phrase such as "show that
special someone how much you care".
CARE
- How you take care of
yourself says a lot about you
- We care about what you
have to say
- So we can take even better care
of you
- You want to be able to
take care of yourself
- Easy-care convenience
- Visit our care center
- When you really care, you want
nothing but the best
- Care, convenience and
confidentiality
- Show that special
someone how much you care
- We care about the way our
product works for you
- Still made with good
old-fashioned care
- Caring for you, day and night
- We show how much we care
- We care about your complete
satisfaction
- Easy care convenience
- Clearly care about quality
|
- Visit our care center today
- It's important to know how to
care for
- How you take care of yourself
says a lot about you.
- You want to be able to take care
of yourself
- Nobody cares more than we do
- Caring that comes right from the
heart
- We care, with flair
- Built with passion and care
- Always taking care to do it
right
- ETC . . . . . . . . . . .
.
Care: attention, vigilance,
caution, watchfulness, concern, regard,
mindfulness, consciousness, prudence,
awareness, circumspection, care for, watch
out for, look after, be concerned for, attend
to, deal with, take up, take action on,
cherish, protection, safeguard
See also: ATTENTION, CONCERN, THOUGHT
|
Sample Passage you
might quickly and easily construct using the above
phrases:
"When only the finest
will do, send red roses. An armful of lush,
fragrant blooms is far more affordable than you think.
For the month of June, great low prices are
guaranteed. Our friendly staff will help
you select exactly the roses you need to
show that special someone how much you
care."
|
Plus
You Get These Large, Specialized Sections
Internet Selling: Helping you in fiercely competitive
online marketplace.
Contests and
Sweepstakes: Add punch to these tried-and-true
tools.
Telemarketing: Persuasively craft those
all-important sales calls.
Saying No: The
gracious, tactful way to say no.
Saying
Thanks: Warmly thank your clients, customers,
colleagues,
friends
and prospects.
Apology:
A sincere apology works wonders.
|
And in Addition, these
Amazingly Useful Marketing Tools
NAME THAT SALE!
Provides columns of mix and match entries to
name your big sale or promotion.
A horde of dynamite
EXCLAMATIONS you can stamp all over your
ads, flyers, brochures, catalogs, web pages to grab attention
Lots of suggestions for wording
your all-important REPLY COUPON,
or SQUEEZE PAGE so
vital to getting sales rolling in.
CRUCIAL BRIDGE WORDS
AND PHRASES you need to easily tie your
selling points together and make your promotions flow
convincingly.
POWER WORDS -- the
most used, most effective, most powerful words in the
marketplace. Browse, dream, learn, spark your
imagination, find exactly what you need.
Contact: inquire@hamilhouse.com
|