Attention: nonprofit
professionals who want to work faster,
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Inside the book, you will:
Find hundreds of ways to ask for help, support, donations, gifts, contributions, assistance, aid, sponsorship, MONEY, members, volunteers, and much more.
Discover the "trigger" words that sent donors reaching for their cheque books
Choose from columns of creative, donor-friendly salutations and signatures as well as clever envelope teasers and urgings your lapsed donors and members can't resist.
Work with dozens of ways to word your reply device, name exchange and package duplication issues.
Communicate in a warm, one-to-one manner. Give that one-of-the-family feeling as you get your message across with powerful emotional impact.
Ideas, ideas, ideas!! The books acts as an natural idea bank, providing hordes of ideas you can easily adapt to your special needs.
Plus large additional sections dealing with:
The Internet - Language to help you succeed in today's digital world
Sweepstakes and Contests - Liven up these tried and true fundraising tools
Telephone Campaigns - Help your telephone campaigns pay off big
Saying Thank You - Thank your donors with warm sincerity
Want to see for yourself? Look at a sample entry.
"I want to buy the Fundraiser’s Phrase book (for the 6th time, as I keep giving it away to aspiring copywriters) as well as your 1001 Ways to Say Thank You that someone has recommended to me."
Tamara Alexander, CFRE, Senior Strategist, Touchworks Communications Inc.Look at everything you get!
Table of Contents
Introduction
How to Use the Phrases
Sample EntrySection One
Fundraising PhrasesSection Two
Contests and SweepstakesSection Three
Internet and TechnologySection Four
Telephone FundraisingSection Five
Saying Thank YouSection Six
Donor Renewal
Lapsed Donor
Lapsed Member
Monthly or Sustained Giving
Salutations
SignaturesSection Seven
Exclamations
Beginnings and TransitionsSection Eight
Address Verification
Name Exchange .
Package Duplication
Reply Devices .
Monthly or Sustained Giving Reply
Envelope Teasers
Perhaps you have a few questions.
Q: My job covers so many different kinds of communications, not just grants and fundraising packages. What else can I use it for?
A: Use dynamic phrases from the FUNDRAISER'S PHRASE BOOK to construct:
- Terrific public relations, marketing
and promotional campaigns- Impressive business letters
- Crisp, clear reports
- Dynamite speeches
- Emails that get immediate attention
- Gripping presentations
- Convincing proposals
- Sure-fire grant applications
- Friendly newsletters
- Anything else you need to write
Q: I operate on a shoestring. Is this book for me?
A: This book is especially for you. By helping you produce your own fundraising materials you are saving the expense of hiring outside expertise and, at the same time, boosting your donations. The end result is more money for your cause.Q: I am a nonprofit consultant of many years' experience. Why do I need one more book on my desk?
A: No doubt you are an expert in your field -- with so much knowledge packed away that you've probably forgotten how much you really know. Wouldn't it be great to have thousands of little reminders helping you pop open that great filing cabinet in your head? Uncover gems you haven't seen for a while, see them from a fresh angle, and combine them into hot new strategies for today's urgent needs. The book pays for itself the first time it saves one hour of your valuable time!Q: I've started doing things the same way all the time. I think I'm in a rut.
A: You ARE in a rut! And you can't afford to stay there. The Fundraiser's Phrase Book provides you with thousands of new phrases you can use to revitalize your work. It also offers you IDEAS! Take any phrase, rework it to suit your needs. Most of all, extract the concept from it and, presto, you have a whole platter of brand new ideas to use or help you brainstorm even more.Q: I'm new to the nonprofit field. Am I too inexperienced to use this book?
A: Absolutely not! You'll learn to use effective fundraising language right from the start. You'll save yourself a lot of struggle and give yourself a big advantage as you make your way forward.Q: Who's been ordering the Fundraiser's Phrase Book?
A: Universities, colleges, hospital and educational foundations, health advocates, youth associations, peace organizations, environmental groups, social agencies, food banks, companies promoting fundraising products, consultants and many others wanting to give themselves an edge in a highly competitive area.Q: Is there a guarantee?
A: Yes. I'm so certain you will love this book that I'm offering an iron-clad, risk-free guarantee. If, for any reason, you do not wish to keep your Fundraiser's Phrase Book, just return it within sixty days and your money (less shipping) will be cheerfully refunded in full, no questions asked.
The Fundraisier's Phrase Book is about engineering your communications. The book is ... a list of building blocks that you can actually use in your letters, proposals or presentations....it goes a long way to sparking your creativity, and offers an easy escape hatch when you just can't find the right words yourself.
Canadian Fundraiser
"It was great to see delegates who had bought a copy the previous year warmly and enthusiastically endorse your book to colleagues and easily persuade another to purchase. The new Deluxe Edition should now be the standard for everyone -- it was an easy sale."
Geoffrey Dean, The Book Pro, bookseller to Canadian AFP (Association of Fundraising Professionals) Congresses where the Fundraiser's Phrase Book was a consistent top seller.
When A Phrase is Worth A Thousand BucksSo you've got a great program for children that deserves funding -- but you've got writer's block. Or the prospect of writing a proposal terrifies you. What to do? Fundraising expert Gail Hamilton says all you may need is the right phrase.
Hamilton is the author of the Fundraiser's Phrase Book, a compilation of thousands of phrases that can be dropped right into fundraising appeals or that can be used to spark your own thinking.
The material in her books is divided by key words. Look up "childhood", for instance, and you'll find phrases such as "Children too famished even to cry" and "These children are counting on you". Under "Partner" are such phrases as "I'm inviting you today to become a partner in" and "You are the perfect partner."
Use these phrases as "construction blocks", Hamilton recommends.
Like all fields, fundraising has a "pool of language" that its practitioners rely upon, Hamilton says. Her books draw from this pool. The phrases have been "honed over years of use" and are effective because they express ideas clearly.
Children & Youth Funding Report
Read More Reviews. See what others are saying!
Now, are you ready to start saving your precious time and effort while getting better results?
You know specialized books like this in your field easily cost $80, $90, even over $100.
This valuable book regularly sells
for $64.95
but, for a short time only, you get a
25% discount.You pay only $47.97
ISBN 978-0-9811689-0-6.
And it comes with a fabulous
Bonus!
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You also get a free copy of
1001 Ways to Say Thank You
a $19.95 value
Find out more
ISBN 978-0-9680853-8-7
This 193 page book is also a phrase book devoted to fresh ways to thank all the people who help you every day. Won't that be useful!
It also has special sections on Apology and Condolence to cover those very sensitive times in all our lives.Risk Free, Sixty Day Money Back Guarantee
If you are not completely happy, your money (less shipping)
will be cheerfully refunded, no questions asked.P.S. If you've ever struggled to find exactly the right expression you know how much you are going to use the Fundraiser's Phrase Book.
P.P.S. There is no other book like this one for non-for-profit professionals like you. It's a book you will have open on your desk every day. The phrases and ideas help you build top-class fundraising and promotional material. So get ready to save time and boost your results. Order the Fundraiser's Phrase Book now while you can still get your 25% discount and the wonderful bonus book, 1001 Ways to Say Thank You.
Also available in a smaller edition for those with more modest needs.
Standard Edition: 282 pages. Close to 250 pages of phrases plus special sections for lapsed donors, monthly or sustained giving, envelope teasers, reply device wordings and much more. Grassroots and start-up groups add punch to your fundraising material and save on the cost of consultants. Coil bound for easy reference. Tough, laminated covers.
ISBN 0-9680853-0-X. $34.95. Click to order
Got a product, service or idea to promote?
Check out the Marketing Phrase Book.Write lots of thank you notes?
Check out 1001 Ways to Say Thank You.Contact: inquire@hamilhouse.com
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Gail
Hamilton
Writer